Context and Initial Situation The Chicken Road is a vital artery in the poultry supply chain, connecting numerous farms to major urban markets. Over the years, this route has become synonymous with both opportunity and struggle for poultry suppliers. Although it serves as the backbone for distributing fresh products, suppliers have faced considerable challenges, including maintaining product freshness during transport, high spoilage rates that significantly impact profitability, and inefficient logistics that often lead to delayed deliveries. Initial metrics indicated that